The Custom Coach Story
Celebrating 60 years of Excellence
In 1952, a young entrepreneur, Mr. Miles Elmers, had just helped develop a low-sudsing laundry detergent called "all." The new automatic washing machines of the time gave his company the opportunity it needed. He found himself traveling on the road, marketing his rapidly growing company.
Miles Elmers used his inventive background to draft a vehicle which would allow his family to join him during his travels. Working with the Flxible Bus Company, in Loudonville, Ohio, a bus was created with living accommodations. This "eccentric" vehicle was equipped with a Buick straight 8 and 5-speed manual transmission.
While watching the 1955 Rose Bowl parade from the rooftop of their modified "LandCruiser", soon to be prospective customers took notice. Custom Coach was officially started later that year. From a small auto service garage in Columbus, Ohio,Miles and son Kirwan, became the first to offer custom built motorhome conversions of bus shells on a commercial basis. Between 1960-1965, LandCruisers were produced with a raised 80" roof and a center door. An automatic 6-speed transmission, air brakes, air suspension and integral tube chassis became new options. Over the next 40 years, the coach building and construction methods were perfected. Although Custom Coach's primary applications were for commercial use, executives and other professionals were turning to converted coaches for both business and personal use.
In June 2002, another well established, people focused company acquired the assets of Custom Coach. Custom Coach became a division of Farber Specialty Vehicles, bringing together the most experienced craftsmen in the custom vehicle industry today.
In January 2003, the businesses relocated to a new 50,000 sq. ft. manufacturing and assembly plant on the east side of Columbus. The business employs approximately 120 full-time employees. Kirwan Elmers retired in 2011 but is available for questions and consulting.
Ken Farber, Kirwan Elmers, and Steve Farber, 2004